XiaoYe’s Weblog

Master of Communication in Digital Media @ UW

Final post of this class – paper

Posted by xiaoqiye on March 22, 2009

This is the final post of this class.

I learned a lot from this class.

1. Research

Research is a powerful tool that i learned from this class. Through research, I can find history of the the topics, i can find out what others have done regarding to the topics, i can collect all the information regarding to the topics. All these information together will be a ground that my understanding of the topic can stand on.

The acuracy of the research data. There are different places that research can be done. Internet resources, scholorly database. It does not matter which resource the data is coming from, proof of acuracy is still very important. Schorlary database relative more reliable resources at this moment.

2. Peer review

In my classroom, we have over 30 students, and over 40% of them are from differnt countries outside of US. They are in the age arrange from 20 to 60, evenly distributed male and female ratial. Most of them are passionate to multi media as they choose this field as their master degree field. Classmates and teacher are the best resources for reviewing my work.

Because of the diversity of the class, students feedback are very diversify. It is a great chance to learn from them about their perspective. Thanks to my classmates and teachers’ feedback during this class. The feedback lights up my path of research and predict the future.

3. It is changing my way of looking at technology and life

Predict the future of the technology is such an interesting topic and challenge topic. From what i learned in the classroom, i am able to predict the future with solid research data as ground.  The future is becoming more clear after the presentation. I am very confident to my prediction in terms of cell phone’s future.

Mean while the thinking path to predict the future become one of the perspective that i use to see other technology. In my daily work when we work on the product, i am able to thinking further and design features and architect the design fotowards the direction of future. This helps a lot to my work. I appreciate this opportunity of learning.

Click here to see my research paper


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Where does it end from the first cell phone? Final Presentation

Posted by xiaoqiye on March 8, 2009

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Reflection after Presentation

Posted by xiaoqiye on March 1, 2009

Last Tuesday i gave my classmates the presenation of Why say yes to high tech.

It was a reflection to an article i read. Because my research topic is about Cell Phone, so i chose a topic related to cell phone.

The presentation went smoothly thanks to my classmates participations.

The research in the article is about Mobile TV. Then i thought, would be good to related to my classmates. This way i can hear their opinion about cell phone. My classmates are a group of young active high educated group, they are from different tregions and countries (China, TaiWan, Mexico, different area in USA). Because of this program is an advanced area in Communication with Digital Media, most of the classmates are high tech oriented, they are passionate about technology, they are passionate about social media, they are passionate about what media and technology can do for them.  The answers i got from them is very representative of will people say yes to Mobile TV here in America and other countries and regions?

I am amazed to see how expressive my classmates are. They activelly participated, answered questions, asked questions that they are interested. Their answers tell me, Mobile TV is not ready here yet.

The presentation and discussion was a reproduction of the research in the article here in the classroom.

I also pointed out the TAM the well used method to my classmates. As it is the classic method and very useful, I would like to share with the class, so that they leave the discussion with some take away that could benefit their life.

I love the discussion, it is a great way to know people and communicate between each other and share ideas with each other.

Looking forward to have more chance like this.

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Why Say YES to New Technology? – Presentation for my MCDM class COM546

Posted by xiaoqiye on February 21, 2009


Introduce my class mates the well used TAM (Techonolgy Acceptance Model)

And use this TAM in our daily life


Before intro the term TAM, ask audience questions that related to their daily life. What feature do you really want on your cell phone? Why? This is an easy question for everyone, so i expect to get lots of cool feature ideas and good reasons.

With this ideas and reasons, i summarize them into the TAM terminology: PU, PEOU and Intenion of Usage and together we will make a theory.

This is a process of using this theory from the opposite direction: intent to use and why. This direction encouraging the natuwhy-say-yesral thinking flow to discover the theory.

Then i will reveal the TAM to my audience. They will feel really good that they are the person that already apply the theory in life.

Then i will reveal what this study is done to extend the TAM.

In the end of the presentation, i will encourage my audience, how to use this theory and learning from the study to apply to our daily life.

The PPT:

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Why Say Yes to High Tech? Reading reflection: Consumer adoption of mobile TV: Examining psychological flow and media content

Posted by xiaoqiye on February 19, 2009

By Yoonhyuk Jung, Begon Perez-Mira and Sonja Wiley-Patton Department of Information Systems and Decision Sciences, Louisiana State University, 3194 Patrick F. Taylor Hall, Baton Rouge, LA 70803-6312, United States, available online 25 September 2008.

If you are reading this content, what will make you feel your time spend worth? It must be useful to you or it could be a easy read to you. Because of these thoughts you are already applying the TAM Technology Acceptance Method. Sounds interesting? You are welcome to continue reading ……

If you are a consumer, what makes you decide if you want to adopt the technology such as Mobile TV?  If you are a mobile service provider, how would you attract more adopters? With these basic questions, the study was done in Korea with about 200 questionnaires survey.

The conclusion made from this study is beyond the well used TAM theory, there are two other factors impact the intention of use. These two actores are: Perceived Concentration and Content.  In this article, this study extended the well used TAM.

This is traditional TAM:



This is the extended TAM from this study: 


H1: Perceived usefulness (PU) will positively affect a consumer’s intention to use mobile TV.

H2: Perceived ease of use (PEOU) will positively affect a consumers’ intention to use mobile TV.

H3: Perceived ease of use (PEOU) will positively affect perceived usefulness.

H4: Cognitive concentration will positively affect perceived usefulness.

H5: Cognitive concentration will positively affect perceived ease of use.

The most influential antecedent of flow experience is content

H6: Content will positively affect consumer’s cognitive concentration.

H7: Content will positively affect consumer’s perceived usefulness.


PU has a highly significant influence on INT (b = .64, p = .01). PEOU slightly affects INT (b = .17, p = .05) but it has no influence on PU. CON has a significant influence on PU(b = .34, p = .01) and PEOU (b = .26, p = .01). Finally, the results show that content (CONT) has strongly significant explanatory power. CONT has a significant influence on CON (b = .54, p = .01) and PU (b = .38, p = .01) (see Fig. 2).

Terminology introduced in this article:

Hedonic information technology – entertainment-centric information technology (IT)

Technology acceptance model (TAM)

The TAM theorizes that an individual’s behavioral intention to accept a technology depends on two beliefs: perceived usefulness(PU), defined as the extent to which a person believes that using the technology will enhance his or her job performance, and perceived ease of use (PEOU), defined as the extent which a person believes that using the technology will be free of effort.

PU = Perceived usefulness;

PEOU = Perceived ease of Use;

CON = Concentration;

CONT = Content;

INT = Intention to Use.

Cognitive concentration: ‘‘the holistic sensations that people feel when they act with total involvement

basic areas of cognition (e.g., attention, memory, spatial cognition, reading, human factors) – or flow experience)

Mobile TV service refers to the digital video broadcasting-Handheld (DVB-H), and the digital multimedia broadcasting (DMB).

Scope of the research: Mobile TV in Korean market collect 208 survey questionnaires are collected.

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Book Review – Rainbows End: a Novel with One Foot In The Future

Posted by xiaoqiye on February 8, 2009

rainbows_end3 In 2007 Hugo Awards presented at Nippon, Yokohama, Japan. The best Noval award was given to Rainbows End byVernor Vinge.

Rainbows End, By Vernor Vinge, Published by Macmillan, 2006, ISBN 0312856849, 9780312856847, 364 pages

It is a science fiction. It is revealing the technology of not so far away future.

The theme of tis book is focusing on the transition period between today and the Singularity. Vinge explores both the benefits and disadvangages to society from this technological change. The Singularity is becomming smarter than human. The concept of security in such an increasingly digital/virtual workd is another part of theme of this novel.

Vinge painted the augmented reality that humans interacting with virtual overlays of realities any time by wearing smart clothing and contact lenses that can over and reproduce what the eye could see with computer graphics. This augmentation of reality is demonstrated in different ways:


People in his book communicate through the silent message called: sming.

Wearables and authentication procedures can be corrupted, allowing someone to assume control of the digital version of another person. As result, the risk exists that the digital version of the person with whom you are dealing may not acturally be that person. Or they may have assumed an entirely different persona, not revealing who they really are.


Modern medicine could reborn aged human, but their gifts are some soft of lost.


Vinge believes Secure hardware environment is the reliabile foundation of everything online and virtual.


Generations of learning, acting and interacting in the digital data workd becoming more proficient and innovative. What can be a patent winning idea could be as good as a high school grade.

Overall this is a fiction book that provides lots of intersting imaginations of near future developed by advanced technology. But it is just a tool to explore the consequences if technological and social choices that we face today.



The Singularity

the-singuarlitySingularity, The. The Techno-Rapture. A black hole in the Extropian worldview whose gravity is so intense that no light can be shed on what lies beyond it.
Godling’s Glossary by David Victor de Transend

The Singularity is a common matter of discussion in transhumanist circles. There is no clear definition, but usually the Singularity is meant as a future time when societal, scientific and economic change is so fast we cannot even imagine what will happen from our present perspective, and when humanity will become posthumanity.

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Here comes everybody – Book Review

Posted by xiaoqiye on February 7, 2009

Here Comes Everybody – book review



I read Shirky, Clay’s book Here comes everybody: the power of organizing without organizations.   Publish by Penguin Press in New York in 2008.

The audience is Shirky’s main motivation of writing this book. In the past he focused on writing to engineering, technical leaders. To the point he realized that internet become the general awareness of the social audiences. He saw the differences between society that has internet and society does not. He wrote this book to focus on the general audience.

The thesis of this book is we are living through the largest increase in human expressive capability in history. Shirky stated that there were only 4 broad period of innovation in history that can compete with what is happening today. Those 4 revolutions are: Printing press of moving type; Telegraph, telephone, Recorded media of all types: sound, picture, moving image with sound and harness of broadcast.

Another part of the thesis of this book is once the technology is soak deep in the culture, the social effects are build on top of it and simultaneously require the technology and are not about technology.  We are at the internal combustion of the internet.

Today’s revolution is not just the 5th innovation; it also holds the last 4 innovations. It moves us to the world of 2 way groups. The result of the innovation is: Group action just got easier.

Groups get complicated faster than they get larger. Hiyraky is a traditional way to keep the group and still keep the connection more effective. Today we see set of tools to make each one of the links very easy to produce. As a result we see large groups that relative light weight. This is called ridiculously easy group forming. These tools are:  internet, email, communication groups, and social groups that are popular on the internet today.

  Picture of group and connections:



Internet makes the group action easier. Internet impacts communications by creating ridiculously easy group forming. And it improves all these areas: sharing, conversation, collaboration and Collective action.

How does internet impact Sharing?

Sharing is now becoming a platform for collaboration instead of vice versa. Traditional sharing happened after the group forming. And now, sharing is happened before group forming. People discovered the group after they share their resources. For example, on flickr.com site, photographers share their pictures and tag them the name of the events. And by query search the tags they discovered other authors who has the same topic contents shared on flickr.com.  This is revolution is well accepted by community groups today.

How does internet impact conversation, collaboration?

From sharing to conversation to collaboration, each stage requires more level of communication involvement. Conversation over internet, people come together and learn together. It took only 3 months for the experts to share his technique with the audiences which were 8 years of work in the past. Internet becomes platform of the conversations and collaborations.

How does the internet impact Collective Action – Future

There are cases seen Collective actions, but Shirky predict this will be more common in the future.

In summary, this book provides a framework for understanding the opportunities and the threats to the existing order that these new, spontaneous networks presents.



Shirky, C. (2008). Here comes everybody: the power of organizing without organizations. New York: Penguin Press.





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Preliminary Project idea – the eveolution and trend of cellphone 1 citation

Posted by xiaoqiye on January 13, 2009

My research is the trend of cellphone. One idea is there are so many electronic toys are serving primary function and many other similar functions. There is a strong desire to integrate all the functions into one device.
This article’s title says everything “THE ALL-IN-ONE, DO-EVERYTHING HANDSET”
In side of this article, it explores the regulations possibilities, technology possibilities, design possibilities in this article. This is a good tight weight article to explore this concept.

THE ALL-IN-ONE, DO-EVERYTHING HANDSET. (2005, January 13). Electronic Design, Retrieved January 14, 2009, from Academic Search Complete database.

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Bad presentation

Posted by xiaoqiye on January 13, 2009

– Good presentation

know your audiences, apply the right style

well prepared and good flow

Timing wise meet your audiences’ expectations

use your slides as a map guide your audience through the presentation

use body language, emotion and personality

– Bad presentation

Too much data on the page to read

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COM546 Week 1 Media Technology and Society – Reflection

Posted by xiaoqiye on January 11, 2009

book2Winston, Brian. & Winston, Brian.  1998  Media technology and society : a history : from the telegraph to the Internet / Brian Winston  Routledge, London :






Winston, Media Technology and Society.

Why Winston write this book?

In his introduction he explained how society impacts technology. 

He argues societal (particularly economic) forces determine the effects, uses, acceptance and even the arrival of new forms of communication.

How does he present his arguments?

He did close and detailed examination he provides of the early development of electronic communication. He uses example how telegraphy was invented in 1844 consider it was 4 years after a message announcing that Queen Victoria had given birth traveled on a telegraph wire, and it was 19 years after a design of electric means sending messages over wires. By analyzing the electronic telegraph’s “invention”, he explains how the sociality impacts the “invention” of new technology.

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COM546 – evolution and trends in digital media technologies

Posted by xiaoqiye on January 11, 2009

This is my 3rd class in University of Washington, MCDM program: evolution and trends in digital media technologies.


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Podcasting final essay

Posted by xiaoqiye on June 22, 2008

Pod casting final essay
It was a great experience learning the Pod casting in Business in UW master in communication program in Spring 2008. This was my first class of this program, so it means even more to me.I am a fan of digital multimedia. It is most part of my job and part of my life.
The class is so much fun. 

1. Learning from the classroom

The part i enjoy a lot in the class room is guest speakers join in the class share us their Pod casting life. Kathy also Invited them join us for our final pitch. It is very encouraging to see so many “real players” with us. Thanks Kathy for organizing these.

There were totally 4 guest speakers in the semester, the most impressive one is Lee LeFever from CommonCraft. He is a really creative guy. He puts his ideas in his work. Since then, i started to explorer the commoncraft. I learned so much from their site, educational video. I see the direction of Pod casting, it is not just a geeky thing, it is a bridge connect everyone’s life together. CommonCraft is setting that bridge. 

Another highlight from our guests was in the final pitch. I am so surprised how many pod casters Kathy invited. They are so cool!! With so many good ideas, with so many exciting backgrounds. Podcasters of everywhere. Regularly Podcasters!! Their feedbacks and opinions to our group projects are very sharp. The best one i remembered was a feedback to the MSN group project. While we were so into enjoying the MSN group podcast, a brilliant woman point out: it is Gossip but why i only see news. What a brilliant point!! We were so into the excitement of the podcast project, well done format, research, etc. But we missed the point: where is the Gossip!? I wish i got this brilliant woman’s contact info. I would like to learn her more.

Third important perspective i learned in the class is from Kathy. Kathy is a live book. Her passion; her connection; her involvement to the industry and her presentation skills all contribute to the success of this class. It was fun to be in her class. I real like the style of the class, the organization of the class, the way we use blog as the class central place to communicate on line. the way we use wiki as group project platform to share ideas. It is a real demonstration of how we use these channels to promote our project. I have my own class, i would like to apply many things to my own class: guest speakers; blogging; podcasting the class etc.


2. What i learned from the Group project.

Group project is a real hands on experience.
It is rated as most heavy assignment in the class. It is right rate after evaluate the whole class. As here it exposed the most important part of life: work with others. Everyone can do a podcast project. But not every group can do podcast project.  We did it!!
I am very proud of that, not only we did it, we did it very well. The key thing i learned in the group project is the joy of team work!! I still remember the beautiful time we had together recording the project in Matt’s place. We brain storm the project in the class room, over email and on wiki site. Each of us contributed to the project with our specialties and talents, step by step, we brought pieces all together into the final project! I am so proud of us and i had so much fun doing the project. To the last minute, we pitched the project all together. Another key learning is confident. In any unknown situation, confident is the key thing to contribute. We see many situation in life that is unknown, unknown to myself, unknown to others, unknown to everyone, at this point, what is important is remember i am a very special person, I am unique from everyone else. I have my special perspectives, i have my special talents, i have my special heart to contribute to the situation. The group project is one great example. I love sports but i don’t know much about Mariners. I don’t know my team of Pod casting. I don’t speak English as my native language. Nothing stopped me! I proactively involved, talk to team members, get to know them well. Encourage them in the difficult situations, provided my best in any situation i can help and in any gap i saw. Creating project blogs; wiki sites; solve technical issues in the project recording and editings; fill up the Promotion plan when i saw we lack of it. etc. My goal is I am there to help, i am there to contribute, i am there to bring everyone together, i am there to fill up any gap that potential bring our project down. I will not allow it happen. 
This group project experience will benefit me life time. 

It is great to see other projects are very successful too. Every project has their own personality. The professional editing; quality of the city tour project is very impressive. The thorough marketing research of MSN project is a great example that i would use for my next Podcast project. The academy project is a great topic bring podcast to campus to students. I enjoyed them all! 



3. Learning from the book

The two Podcasting books are good reference materials that blending in the class. It would be great to have them envolved a little more.

In short, i learned great class style; great team work; great examples of other team’s Podcasting work; and a whole lot from the book.
It was a great class, great learning experinece.





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Personal PodCast Project – Giving Through Learning PodCast

Posted by xiaoqiye on June 17, 2008

Market Research:

There are similar online learning programs: ChinesePod.com

We are unique because we are a none profit fund raising program. People who attend this program is not only learning with us but also giving their contribution to the MS giving campaign. This makes them very proud and passionate to engage into the program.


A none profit fund raising program.


People who are interested to Chinese culture; Chinese languages and willing to contribute to China.

Style and Genre

It is a free style podcast. Content varies from students’ home work; a peek of the class to one quick lensson.

Genre: Education


Welcome to Giving through learning

Today’s class (5-10min)

Looking forward to see you next time


Class blog: http://givingthroughlearning.wordpress.com/

In classroom class

book: http://givingthroughlearning.wordpress.com/introduction-of-chinese-characters-and-chinese-language/

Students’ comments

Peek of the project 



 Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License


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National Trail Day – green without RSS and Podcast?

Posted by xiaoqiye on June 8, 2008

Seattle is an area with lots of outdoor activities.

Today is National Trail Day. So may activities of maintaining park; trails; wet land; etc. Many companies schedule the out reach programs. They reached to great success! Many volunteers joined in, i am one of them. Got an REI green T-Shirt so cool.

But look at their web site: http://www.americanhiking.org/NTD.aspx also the well know REI www.rei.com

None of them even have multi media: podcast; RSS; video; none 😦 Do they not go together? Why not?

Would that be a huge space for us to fill up? Yes, absolutely!

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Slice of Scifi

Posted by xiaoqiye on June 8, 2008

They have regular weekly interview with well known actor, scifi author, etc. Each show is about 20-30 min.

This Voice mail picture is very attractive. They do provide this platform to record customers’ feedback. After each show, they will have a voice mail show from real users, share their opinions and news etc. Very interesting engaging approach. A very creative way of bring customers in Podcasting.

Slice of Scifi

Slice_151_030808.mp3 (1 B)

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Hand in need

Posted by xiaoqiye on May 25, 2008

It has been 2 weeks since the earthquake. We gave out our this year’s tuition to relief earthquake disaster.

You can help as well, your hands are in need.

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Digital Photography

Posted by xiaoqiye on May 25, 2008


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Small community (LECC) and Popular Religious Podcast (Mindspring) comparasion

Posted by xiaoqiye on May 25, 2008

I have a chance to compare the small community church and the most popular religious Podcast: mindspring. lecc http://www.lecc.org/Sermons.htm and mindspring http://lifespringonline.com/sundays/

1. On the lecc site, they have a very simple and direct design. Ordered by time. It is very easy to find out the history of this whole services. Because it is a bilingual church, it also add the subtitle of language after the name of the service to indicate which language the service was delivered. As this is from my church, i have seen how these archived services been used. When i missed one or two services, i will usually come over here find the one i missed to catch up. As i enjoyed to the Pastor’s service so much, i often come to the site and download the service that i love, to keep listen to it again and again.

The cons of these archived servies are first the quality. The record quality is not ideal, very hard to listen. Secondly, is the name and index, only index by date. It is hard to search specific service if needed. Thirdly is also related to index, the voice services has no searching ability. Except from the title, it is impossible to find the right content. Lastly is they don’t have the subscription services on this site. Only stream and download are available not the subscription.

Open mindspring site. It is a complete eye openinging experiences of peaceful traditional message blending high quality new technology. 

They provide video, audio, music, tv, pictures, blogs, podcast, etc. pretty much everything!! And just click on any of them, the quality is amazing good. The user interface is very easy to operate, The performance of the UI interaction is very sleek and smooth.

They have  feature: Share this. it opens up 2 tabs: social site and Email. Amazingly on the social site, there is a huge list of the popular social sites: Reddit; facebook; del.icio.us, technorati, yahoo Bookmarks, windows live, slashdot, N4G, Blinklist, ma.gnolia, Digg, MySpace, StumbleUpon, Google Bookmarks, yahoo! My web, Propeller, Newsvine, Mixx, Furl, Mister Wong.  This is an amazing list of coverage.



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New Technology – innovation, imagination,

Posted by xiaoqiye on May 23, 2008

This is really a “still on the drawing board” idea from South Korea and I know it’s meant to be a whole new generation of traffic lights, but come on….you’re a marketer.  What would/could you do with it?


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video search

Posted by xiaoqiye on May 21, 2008


This week, blinkx announced that it had packaged its video search and metadata extraction technology, making it available to publishers and content owners as licensed software, or on a SaaS basis. The blinkx Advanced Media Platform spiders video content, processes it, and makes it searchable. It also optimizes the video content by adding metadata so that Web search engines, that rely on text to search for videos, will have more information about each video.

Although video downloads are increasingly popular, accurate video search is hard to come by. That’s because Web search engines have no way to delve into the actual video in order to find out what it’s about. Blinkx has made a name for itself in Web video search because it can analyze video content. When it processes a video, the sound track is converted into text and any embedded text passages are passed through an OCR (optical character recognition) engine. It categorizes the content, and analyzes the video for scene changes. Based on this analysis, it creates a “thumbnail” description of the video that is searchable by their Conceptual Recognition (CoRE) Engine. The result of this processing is threefold. First, because of the thumbnail description, the video itself can be matched more accurately against a query, because that description is richer than the typical one or two words of metadata that most videos come with. Second, the metadata that are added to the file make it possible for text-based Web search engines to find it more accurately, driving traffic to a content provider’s site. Third, because the description is more accurate, it’s possible to target any kind of ad more precisely. This increases user satisfaction, but also the flow of ad revenue to a Web site.

blinkx has aimed its video processing modules at the consumer market. This typically contains vast numbers of videos that are poorly tagged. Matching those videos on its blinkx.com site, as well as for a variety of well known Web search sites, brings them 4 million to 5 million searches each day. Their business exploits a sweet spot.  Better targeting of ads brings them higher CPM rates and funds their business nicely. They match not only the familiar text ads, but also banner, pre-roll, or overlays. With the Advanced Media Platform, they are enabling customers to monetize video content just as text has been monetized. One way of looking at this new product is that it provides search engine optimization for video, just as many services do the same for text content, or provide it for video content, but manually. Blinkx is not manual, though. Its machine learning approach uses training data to train the system to categorize and tag automatically. They can therefore process large volumes of video content once the system has been trained. Because they use a variety of clues—visual, text, and sound, their accuracy can approach 90%. In the messy, voluminous world of consumer content, that is quite a leg up for content providers. As traditional offline publishers move online, they are eager to attract the online audience and to monetize their most attractive content.

One would naturally assume that some of the media companies would be the first to move to this platform. What is particularly intriguing, though, is that blinkx’ first software customers are from the financial services arena: Kiplinger, WallSt.net and Portfolio.com. Next to follow will probably be large consumer video producers—anyone with a high volume of video content that needs to be organized, processed, sorted, and monetized.  blinkx can both serve and match ads, or provide highly targeted ad matching for ad networks. The system is compatible with third party ad networks like Yahoo! Google, or Tribal Fusion.

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